Small Business, Big Decisions: Why a CPA Matters

Running a small business means wearing a lot of hats. You're managing operations, marketing, customer service—and somewhere in the mix, your finances. That’s where a Certified Public Accountant (CPA) can make a big difference.

A CPA isn’t just someone who files your taxes. They’re trained to help you make smarter financial decisions, stay compliant with changing regulations, and plan for long-term growth. Whether you're just starting out or scaling up, having a CPA in your corner can save you time, money, and stress.

So what makes CPAs stand out? For starters, they go through rigorous education and licensing requirements, and they’re held to high ethical standards. That means you’re working with someone who’s not only qualified but also committed to acting in your best interest. Check out this article from AICPA for more information about what CPAs do and how they can serve you.

Now, if you’re thinking about hiring a CPA, here are a few things to keep in mind:

Start by figuring out what you need. Are you looking for help with taxes, payroll, financial planning, or all of the above? Once you know that, look for someone with experience in your industry. A CPA who understands the challenges of small retail businesses, for example, might offer different insights than one who works mostly with tech startups.

It’s also important to ask about how they charge—some work hourly, others offer flat rates or monthly packages. And don’t overlook communication. You want someone who explains things clearly and is easy to reach when questions come up. Check out this article from AICPA for additional tips for selecting the right CPA.

Bottom line: a good CPA is more than a number cruncher. They’re a strategic partner who can help your business stay financially healthy and positioned for growth. If you'd like to learn more about us, please reach out so we can get acquainted.